Throughout his disruptive career at some of the world’s most respected companies, The Coca-Cola Company and Procter & Gamble, Dustin has become known as “Chief Troublemaker” for his innovative approach to brand-building and corporate entrepreneurship.

Dustin was a leader of global marketing innovation for P&G FutureWorks—the innovation epicenter responsible for accelerating discontinuous growth by incubating, launching, and scaling a billion-dollar portfolio of breakthrough ventures worldwide. This includes P&G’s momentous shift into services with the Mr. Clean Car Wash and Tide Dry Cleaners. Dustin also launched the P&G FutureWorks Emerging Markets division in Singapore, deploying new business models and early-stage technologies across Asia, Africa, and Latin America.

With a particular focus on how brands can enrich lives, Dustin offers examples of brands that are getting it right by “revolting against routine,” and creating memorable experiences to drive engagement among Millennial consumers and employees.

Beyond his leadership roles in corporate innovation and billion-dollar brands (Coca-Cola, Crest, Scope, Mr. Clean, Oral-B, Tampax, etc.), Dustin now helps other organizations accelerate their innovation capabilities and culture. He shares lessons from the world’s most-innovative brands (Google, Zappos, Southwest Airlines, Airbnb, etc.), best practices in change leadership, as well as insight into the Millennial-led social movement LifeProfit, which is now fueling an experiential brand revolution across multinationals and entrepreneurial startups.