Brian Best is the Head of Interactive Engagement for P.F. Chang’s China Bistro, a privately-held corporation operating 3 independent restaurant brands with more than 400+ domestic and international locations. Brian is responsible for leading P.F. Chang’s digital transformation and oversees all digital, social, loyalty, CRM and ecommerce functions for the brand.

Brian has held executive-level positions for over 20 years in the digital and loyalty space, guiding multi-brand organizations through their digital evolutions, implementing innovative technology solutions, and leading high performing teams to deliver profitable omni-channel customer experiences. Prior to his tenure at P.F. Chang’s, Brian developed award-winning revenue generation programs for billion-dollar organizations such as Caesars Entertainment, Boyd Gaming, American Casino & Entertainment Properties, and Arizona State University.

Brian is a graduate of the University of Puget Sound’s School of Business and has been recognized as an industry leader in the hospitality and entertainment verticals. He has been the recipient of numerous awards, including Las Vegas' 40 Under 40, and HSMAI’s (Hospitality Sales and Marketing Association International) Adrian Award - Top 25 Extraordinary Minds in Sales and Marketing. He is a member of the Internet Marketing Association’s Executive International Council and is a regular presenter at marketing and technology conferences.