Full Name
Joel White
Company Name
The Genuine Hospitality Group
Job Title
Vice President of Marketing
Speaker Bio
Joel has led marketing for TGHG for the last four years. He loves the passion and excellence of the team he works with at TGHG. He has a wealth of both restaurant and consumer products experience. He worked for Red Lobster (Darden Restaurants) running promotional marketing for what was the nation’s largest casual dining chain at 600 seafood restaurant and he led marketing for Au Bon Pain which was a 200-store bakery cafe.
He has successfully developed and launched new consumer products for Keurig Green Mountain, Pinnacle Foods and at PepsiCo. As Senior Director of Product Marketing at Keurig, he introduced K-Cups into the grocery channel which grew to over $2B in sales (37% of grocery coffee sales in 2020), one of the most successful new products into grocery in the last decade. Prior to that, he spent 9 years at Pepsi working on the category leading brands, Lipton Iced Tea and Aquafina. Joel holds a bachelor’s degree from Tufts University and an MBA from Columbia University.
He has successfully developed and launched new consumer products for Keurig Green Mountain, Pinnacle Foods and at PepsiCo. As Senior Director of Product Marketing at Keurig, he introduced K-Cups into the grocery channel which grew to over $2B in sales (37% of grocery coffee sales in 2020), one of the most successful new products into grocery in the last decade. Prior to that, he spent 9 years at Pepsi working on the category leading brands, Lipton Iced Tea and Aquafina. Joel holds a bachelor’s degree from Tufts University and an MBA from Columbia University.
