Nicole West is the Vice President of Digital Strategy and Product at Chipotle Mexican Grill. As a proven leader with close to 20 years of experience in the restaurant industry, Nicole is responsible for the products that bring Chipotle’s digital ecosystem to life including Chipotle.com, award-winning Chipotle App and Digital Kitchens located inside Chipotle restaurants. Nicole oversees UI/UX design as well as the development and execution of Chipotle’s integrated ‘customer-first’ digital roadmap. Under Nicole’s leadership, Chipotle’s digital business has achieved significant growth reaching the $2 billion-dollar revenue milestone in 2020. During this time of rapid innovation, Nicole ensures Chipotle’s digital products connect consumers with the Chipotle brand driving exceptional user experiences, sales, convenience and access.
In March 2020, Nicole received the Lifetime Achievement Award from Hospitality Technology who recognized her dedication to the industry as an influential female executive at their ‘Top Women in Restaurant Technology’ awards.
Nicole holds a Bachelor of Science degree in geography and environmental studies and a Master of Public Administration and Environmental Policy degree from University of Colorado, Denver.