Name
IHOP Puts AI on the Menu with an ‘Industry-First’ Food Recommendation Engine
Date & Time
Tuesday, October 22, 2024, 11:05 AM - 11:35 AM
Description
IHOP recently served up an industry first: the tech team built an AI-powered recommendation engine to support online orders across the United States. Guests are served up a personalized experience that leverages purchase history, frequently ordered items, promotions and more. IHOP's recommendation engine is the first of its kind in the family dining segment, and is an exciting example of how IHOP is leveraging technology to generate revenue in a way that has not been done before at Dine. In this one-on-one fire chat, HT sits down with the CIO at Dine Brands to learn more about this example of how technology can augment the guest experience and drive revenue.