Everyone thought Geoff Alexander was crazy when he came up with the concept to sell bao out of dark kitchens four years ago. Until the concept, and the business, skyrocketed beyond anyone’s wildest imagination. Today, Wow Bao boasts 700+ locations and has entered Canadian markets with the same fire that ignited a brave new way to do business inside the restaurant industry. Join us as we hear the wow-worthy story of this brand's unprecedented omnipresence, including a recently-inked deal with Walmart to expand into 6,000+ grocery stores, with plans to be in 10,000+ retail outlets by the end of this year, as well as the company’s adoption of hot food vending machines. Don't miss this compelling story that represents a truly defining moment for the restaurant industry, and walk away with a few fearless, unexplored go-to-market strategies of your own.